🕒 Date: Tue Sep 26 at 2:30 PM UTC

👥 Participants: [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]

⌛ Duration: 43.00 mins

🗒 Transcript: See full transcript

🔊 Audio: Listen to audio

Summary

• The recording has stopped. The participants are having a peaceful day and waiting for Arvind to start the discussion. They talk about applying rules in AHM discussions, organizing remote parties, and sharing key vouchers for food. A new member named Amit is introduced and asked about his interests outside of work. Ronit thanks the product engineering and design team for their efforts. Product updates include leads from social media APIs, the release of a micro app called Brand Fit, and updates on product metrics. They also discuss coverage plans and market analysis tasks that everyone on the product team is working on.
• Aakash Mehta discusses the goal of understanding where they can play and what the white space in the market is. They plan to build both table stakes and differentiator features, working in conjunction with customers and competitors. They also discuss their plans for measurement, including building a multi-touch attribution piece for influencer marketing using deep fingerprinting technology. Aakash addresses concerns about Apple's iOS 17 changes targeting tracking mechanisms, but believes their approach is resilient and aligned with privacy concerns. The team reviews a draft document on defingerprinting and discusses development timelines. Akhil Bhiwal raises questions about Apple's incentives behind these changes, suggesting they may want to enter deeper into the ads business. Aakash explains that Apple benefits from being seen as a privacy advocate while gaining access to data for their own ad network through APIs not available to other networks. He also highlights how their fingerprinting technique aligns with privacy goals by preserving user identity without relying on PII.
• Akshay asks about the retargeting of users and how much visibility the technique unlocks. Aakash Mehta explains that the industry is moving towards multi-touch attribution to give credit to all touchpoints before a sale. They want to surface all interaction points and let customers choose how they want to attribute sales. Akshay further discusses user retargeting and the need for data from D2C brands, which has become limited due to Amazon's data restrictions. Aakash Mehta explains their plan to use fingerprinting as a unique identifier for users without collecting PII. The design team mentions updates in search analysis, UX improvements, campaign tracking interviews, onboarding enhancements, new web pages, micro apps redesign, Thousand Faces website revamp, and blog migration. Engineering highlights include task building for influencer marketing and demoing it successfully despite some team members being ill. They also mention Chat Deputy plugin development awaiting account approval from OpenAI and launching intuitive ways for non-tech users. Positive end time input dashboard with LinkedIn support has been released while encountering blockers with Shopify integration. They request help from the marketing team regarding promoting Chat GPD plugin and discuss stable metrics with no anomalies observed. Other projects mentioned are Branfield MVP progress, targeting an initial release in mid-October; working on measurement piece by adding YouTube tracking on the dashboard; regular day-to-day activities discussed by Mohit since Are is not present during this part of the transcript.
• Mohit requests those who haven't done something to do it soon. He also mentions cost optimization. Aannya asks if there are any questions or anything missed in the meeting. They discuss whether to start the next call or take a 20-minute break. They decide to take a break and wrap up the meeting, wishing everyone a happy midweek.
• Keywords:Mohit, Amit Nahata, Arvind, Aannya Bubna, Amit Darji, Irfan Abbasi, Himanshu, Aakash Mehta, akshay, Akhil Bhiwal, arvind, Ketki Jadhav.
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Action items:

• From the transcript, I have identified the following follow-ups and action items:

1. Aannya Bubna mentioned that they were waiting for Arvind to start the meeting (06:21). This implies that Arvind should take the lead in initiating future meetings.

2. Aannya Bubna suggested creating a rulebook for fine implementation (07:16). This action item implies that Aannya will be responsible for creating the rulebook.

3. Aannya Bubna proposed the idea of organizing a remote party at the end of every quarter (07:21). This action item suggests that Aannya will be responsible for organizing and coordinating the remote party.

4. Aannya Bubna mentioned that there are two Amit's in the team and asked how Amit Nahata feels about having another Amit on the team (09:47). This follow-up implies that Aannya wants to gather Amit Nahata's thoughts on the situation.