No brainer: Popular social media embed tools are highly focussed on content and driving engagement thru content clicks. This has been a successful niche for them and lots of brands and creators alike use social media embeds to cross-post (or advertise) their content.

A smaller niche exists where people want to share not the content but just the stats of the overall profile and/or stats of a content. Sharing stats is primarily to display the growth potential of their social media channels. This niche of users have traditionally been using normal screenshots to solve their problem. Sometime they’ll have to convince the growth over certain periods through text because certain apps show only overall growth and not persistent with the time periods.

Market Research

  1. What tools are available in the market?

  1. Examples of creations of these tools used IRL

Disclaimer: most tools are meant for social embed with content. Highlight hits an untapped niche of sharing stats.


  1. Sharing of stats or growth is a niche market?

Tweet by 🔥SafeMoonWarrior.png

https://twitter.com/InvestbyImmo/status/1514588587345522688/photo/1

https://twitter.com/CristinaPucci86/status/1518000306734473220

https://twitter.com/PoojaMedia/status/1525772617264910336

https://twitter.com/NitiSarran/status/1283783270921048067

https://twitter.com/ScottFlear/status/1318612225695907842

https://twitter.com/EmAitchJay/status/1516210084531130373

https://twitter.com/HeyImYossi/status/1526120973954600960

https://twitter.com/oluremi_x/status/1155475959220461568


Hypothesis

Hypothesis 1 (Live embeds - reduces friction)

Untitled