Do you want to create your own database for influencers that will help with your digital marketing campaigns? Having a comprehensive database removes redundancy and outdated details.

Consider an influencer database as a digital directory of millions of creator data that helps marketers and brands find influencers that fit their requirements and industry. Brands can access these influencer databases by collaborating with influencer marketing agencies or influencer marketplaces. Creators can range from well-known social media influencers to bloggers to even micro-influencers.

We at Phyllo have created a comprehensive spreadsheet template for you to start with.

<aside> 🔗 Click here to access your influencer database template

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Before you begin

Make a copy of this database in your Notion workspace.

(Make sure you’re signed into Notion.)

🎯 Simply click on the ‘Duplicate’ option at the top-right corner to create your own copy.

Start Building Your Database

1. Collect and record creators' information

Before you launch an influencer marketing campaign, you must reach out to the correct influencer who can build your brand affinity by creating an emotional connection with consumers. You can collect their contact information from different platforms and store them in your own influencer database.

You can also pull influencer information from your past campaigns and store them. There is no perfect way of filling out an influencer database, and one can easily get overwhelmed with details while managing multiple creators. However, you need to have the following contact details:

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• Name
• Influencer type
• The influencer’s most popular platform (if any)
• Product(s) they would be fit to promote
• Links to their social media handles
• Email address
• Phone number
• Location
• Industry </aside>

2. Assign different levels to the influencer database

You can set labels to mark different stages of your influencer partnerships, thus speeding up the process. Stages in the developer-creator relationship process may include the following:

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• Prospect: You have yet to contact such influencers but want to collaborate.
• Contacted: You have already communicated with them.
• Interested: These are the influencers who have responded to your pitches.
• Ghosted: You have tried contacting them but had no response, or they have stopped responding. </aside>

You can try contacting the ghosted influencers, as there can be several reasons for their losing interest in you.

Now, for the influencers you have already worked with, you can further categorize them as:

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• Active or Collaboration in Progress: You are currently working with them.
• Inactive or Worked Before: You have worked with them before but are no longer part of the current influencer marketing campaign.
• Brand ambassador: You have worked with them several times, and they are a part of your active campaigns </aside>