Product-Marketing-Sales fortnightly catchup(Recorded using Fireflies)

🕒 Date: Tue Oct 31 at 3:30 PM UTC

⌛ Duration: 26.00 mins

🗒 Transcript: See full transcript

🔊 Audio: Listen to audio

Summary

Phalgun Guduthur has been working on the domain email warm-up process to address concerns raised by the sales team regarding a decrease in the email open rate. They have implemented a tool for email warm-up to improve reputation and increase chances of landing emails in the primary inbox. The DMARC authentication for emails has also been corrected, resulting in an increase in domain reputation.
Akhil Bhiwal discusses the progress of dashboard products and their key performance indicators (KPIs). The KPIs depend on the stage of the product, and currently, they are focusing on metrics like number of customers, successful interactions with creators' profiles, and campaign tracking usage.
Phalgun Guduthur explains that they launched search with a redesign after realizing it didn't meet market standards. They target agencies who want access to detailed influencer information not publicly available. While initial feedback has been positive, funnel conversion needs improvement. User pilot and better onboarding processes are being planned.
Customers face challenges when searching for influencers such as irrelevant results or missing contact details. Feedback from frequent users is helping them implement filters for relevant profiles and those with contact details. They are actively addressing these issues to improve usability.
Phalgun discusses the use of a chat interface for influencer marketing and expresses uncertainty about its effectiveness. Anoop mentions the need to improve customer understanding of data fetching and suggests including factors that determine filters in the interface. Anujith proposes offering a trial period for select customers using the dashboard frequently. Kapil mentions potential limitations and payment options for Chat GPT Plus users. Arvind explains how abuse is unlikely due to limited search results, but usability enhancements are needed. Phalgun emphasizes the importance of usability while preventing abuse. The team discusses timelines for clarity on certain points, with Phalgun estimating another 2-3 months based on feedback iterations. Akhil highlights how Insight IQ is critical in sales by showcasing API outputs visually.
Akhil Bhiwal announces two upcoming sessions on the long-term and short-term plans, to be presented by him, Mike, Ankur, and Pratik. He urges everyone to attend these sessions. They also discuss the idea of conducting an offsite for team presentations. The conversation ends with a farewell from Akhil Bhiwal and Phalgun Guduthur expressing gratitude.
Keywords:ongoing, domain email warm up process, Google service provider, promotions tab, spam, email warm up process, templates, conversations, reputation, open rate, email content, factors, key performance indicator, dashboard, values, customers, successful, analyzed, profile, contact details, campaign tracking, agencies, big database, detailed information, customer conversations, recordings, search, results, bot accounts, invalid profiles, filters, influencer marketing, chat GPT bot, chat UX, trial, customization, guardrails, unique customers, sessions, trial category, quick search, Insight IQ, abuse usage, usability, API, visual format, product metrics, success, offsite, Thursday demo sessions, long term, short term plan.
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Action items:

Phalgun mentioned incorporating all the templates used in email outreach into the email warm-up process tool. It would be important to follow up on the progress and effectiveness of this tool in improving email deliverability and open rates.
Phalgun and the team expressed the need for continuous improvement and iteration on the dashboard product. They mentioned collecting feedback from customers, tracking customer usage, and addressing usability and functionality issues. It would be essential to continue this process and implement necessary enhancements based on customer feedback.
Anujith suggested adding filters to the influencer search dashboard to improve relevance and eliminate irrelevant profiles, such as bot accounts. It would be important to prioritize the implementation of these filters and monitor their impact on search results and user satisfaction.