🕒 Date: Tue Sep 26 at 3:30 PM UTC

👥 Participants: [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]

⌛ Duration: 45.00 mins

🗒 Transcript: See full transcript

🔊 Audio: Listen to audio

Summary

• Akhil Bhiwal stops the recording. Himanshu starts the meeting and proposes discussing the product roadmap for the next quarter. Akhil agrees and suggests starting with campaign tracking. Nimish presents plans to improve campaign tracking, including design fixes, adding more data points, and integrating creator search. He also mentions an email lookup API and billing announcement. Akhil asks if there are any other agenda items but no one has anything else. Aakash discusses plans for measurement, including multi-touch attribution, promoting Insight IQ with a freemium plan, and enhancing UTM tracking for guest checkout. Himanshu talks about improving search features, sentiment analysis, purchase intent analysis, influencer export capabilities, brand fit differentiation factor, and tech gate stability improvement as potential tasks in their current product roadmap.
• Himanshu discusses the implementation of LinkedIn creator search on the product. Other features are prioritized for now and this task is planned for the next quarter. He also mentions working on brand safety score and social listening based on API success. Ankur asks about making customers successful and Himanshu explains that they are collecting feedback from users to update and improve the product. They aim to make 25 customers successful but there is a discussion about setting a higher goal. Ronit suggests checking if their product aligns with customer needs, while Akhil emphasizes aiming for 100% customer success. Himanshu acknowledges these points and mentions sporadic user behavior as a challenge. The team discusses the success of APIs, different behaviors between tech platforms and agencies/brands, and solving customer problems effectively. Prioritization of features is mentioned along with the need for feature access management in order to customize plans for different customers' needs.

Summary:

• Himanshu talks about implementing LinkedIn creator search later due to prioritizing other features
• Feedback from users will be used to update/improve the product
• There's discussion about setting goals for customer success (25 or 100%)
• Ronit suggests checking if their product meets customer needs; Akhil emphasizes aiming for 100% satisfaction
• Sporadic user behavior poses challenges
• Different behaviors between tech platforms and agencies/brands are discussed
• Feature access management is important to customize plans based on customer requirements
• Nimish Khandelwal discusses the need to build an integration for usage reports, FAQs, and chat support in their product. They also discuss the issue of blocking unauthorized credit usage and the challenge of providing affordable audience data. Ankur raises concerns about missing audience metrics in campaign tracking. Himanshu mentions plans for improving onboarding and user notifications. Nimish shares updates on micro apps related to brand pit, fake followers, Engagement Rate, Chrome Extension, email LinkedIn integration, and Shopify integration. Aakash provides details about upcoming micro apps focused on social lookup API and Shopify store analysis.
• Aakash Mehta asks if there are any questions. Himanshu confirms that they have decided not to proceed with any more micro apps and will focus on three specific ones. The marketing team will work on distributing these apps. Akhil Bhiwal agrees with the decisions made. Himanshu shares a roadmap link and asks everyone to review it and add comments if they have any doubts. They plan to create a Gantt chart in the next few days to finalize timelines for the roadmap. Himanshu suggests moving on to the next agenda, as there are no objections or additional items from anyone else. Aakash Mehta agrees and Himanshu concludes the meeting by thanking everyone and saying goodbye, which is reciprocated by Akhil Bhiwal.